ABOUT ME
Hi, I'm Erika.
I went from
Engineer
to Interior Designer
to Photographer
to Art Director
After studying in a completely different field,
I discovered my passion for design —
a way to express, share,
and even promote ideas visually.
I believe life is too short for the wrong job.
That’s why I’m here —
creating work that connects, communicates, and inspires.
WORK EXPERIENCE
Senior Designer
BMO Financial Group 12/2024 - Now
Senior Art Director
TBWA/ Hong Kong 03/2023 - 04/2024
Starbucks APAC
Wunderman Thompson 07/2022 - 03/2023
HSBC
Art Director
GiRAFFE HK 08/2021 - 07/2022
Airstar Bank; Welend; Abbott; One Degree; Hang Seng; Hiruscar
IPG Mediabrands 04/2021 - 08/2021
Coca Cola; Vidal Sassoon; Eu Yan Sang; GU; Nike; Mox Bank; BMW
DDB Hong Kong 09/2019 - 04/2021
McDonalds
Assistant Art Director
Grey Group Hong Kong 08/2018 - 08/2019
Hong Kong Tourism Board; Cleanup HK
Internship Art Director
Leo Burnett Hong Kong 07/2017 - 08/2017
P&G Greater China
AWARDS
HK4As Kam Fan 2022
Gold - Social | Social and Interactive Video - Social Video
Gold - Hong Kong Roots | People Roots
Bronze - Positive Change | Consumer Services - Insurance
Adstars 2021
Finalist - Design
HK4As Kam Fan 2021
Bronze - Media | Best Use of Stunts
Merit - Promo & Direct | Use of Field Marketing & Event
HK Effies 2021
Bronze - Restaurants / Fast Food
Adstars 2020
Finalist - Outdoor
Cresta Awards 2020
Finalist - Social Best use of Instagram
Cannes Lion 2019
Shortlist - PR (Reach/ Branding Storytelling)
HK4As Kam Fan 2019
Grand Kam Fan - Direct | Co-Creation & User Generated Content
Gold - Media | Use of Co-creation and Use Generated Content
Gold - Media | Best Use of Social Media
Silver - Digital & Social | Best Digital Campaign
Silver - Direct | Use of Digital and Social Platforms
Silver - Digital & Social | Co-Creation & User Generated Content
Silver - Integrated | Best Integrated Campaign
Silver - Promo & Activation | Use of Product and Package Design
Bronze - Hong Kong Roots | Hong Kong Roots
Bronze - Digital & Social | Innovative Use of Social or Community
HK Effies 2019
Silver - Brand Experience
Bronze - Brand Experience
Merit - Travel / Tourism / Recreational / Leisure Facilities
EDUCATION
Hong Kong Design Institute
Higher Diploma in Advertising
09/2016 - 08/2018
Hong Kong Polytechnic University
Bachelor Degree in Building Service Engineering
09/2012 - 08/2016